DigitalStartup in #News : Week of Oct 23

  • Meet the 27-Year-Old Founder Building the Future of E-Commerce –  Alex Adelman is figuring things out in a hurry. In a few short years, the 27-year-old founder of Cosmic has built a potentially game-changing e-commerce company, made Target its retail partner, and sold it to lifestyle media company PopSugar Inc. (
  • IBM sharpens focus of start-up outreach – IT major IBM is sharpening the focus of its SmartCamp outreach programme for the start-up ecosystem — from an across-the-board approach to one that makes it industry specific. “From this year, we started adding an industry focus… will continue looking at industry segments as the start-up space is ever evolving,” said Seema Kumar, country manager-ecosystem development, IBM India and South Asia. (The Hindu)
  • Unicorn Explores Bengaluru’s Stellar Startups – Team Unicorn travels to India’s Silicon Valley, the innovation hub that is the city of Bengaluru. And we speak to the enigmatic founder of food-tech startup FreshMenu about whether her venture can survive the startup storm. And our second venture, Portea, aims to be the first port-of-call for the Indian patient. Which venture will impress the Unicorn mentors? (NDTV)
  • ESOP millionaires among startups are an exception – ESOP is the Brahmastra in most employers’ arsenal to attract and retain talent. While in India, it was brought into vogue by IT legends a couple of decades back, more recently it has been revived with vengeance by startups, where it helps to attract talent and also eases the monthly cash flow in the name of compensation during the initial bootstrap days. Some of the things that a startup employee needs to take into account before accepting ESOPs are: (Economic Times)
  • Why startup employees are looking for a higher chunk of stock options – Twitter acquired MoPub, an ad tech company, for $350 million. Perhaps as remarkable as the transaction itself was founder Jim Payne’s zeal in turning 36 of MoPub’s 100 employees into millionaires. Payne, a startup employee himself at one time, could do that by offering performance-based stock option grants regularly since founding the company in 2010.

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