DigitalStartup in #News : Week of Oct 30

  • To beef up in marketing, Salesforce will buy Krux for $340M in cash, up to $750M overall – Salesforce is making yet another acquisition, once again to build out its footprint in marketing and adtech. The company has just confirmed that it is buying Krux, a company that tracks traffic (“data signatures”) across multiple devices — e.g. desktop, mobile, tablet, set-top — and channels — display, social, search, video. In a statement to the SEC, Salesforce said it would pay $340 million in cash plus stock. A story giving a heads up on the sale in AdExchanger said the actual price would be between $650 million and $750 million — which appears also to include earn-outs and the value of that stock. Salesforce tells us “approximately $700 million.” (TechCrunch)
  • Asia’s Startups Need More From Their Co-Working Spaces – Most of the biggest companies in Silicon Valley started either in a garage or a shared office. For startups, however, spending money on expensive offices can be the death of the business. So from corporate serviced offices to cool co-working spaces, the startup community has seen a transformation of the workplace in the past five years. Many will point to the benefits of co-working, which include lower set up costs than setting up your own premises for business and the networking opportunities. Co-working does aim to help entrepreneurs connect to other entrepreneurs, but in many of the co-working spaces I have worked in across the world, most of my fellow entrepreneurs prefer being in their own office. (Forbes)
  • Smart building startup gets $7 million to spread its IoT sensors – Israeli startup PointGrab announced a $7 million investment Tuesday with participation from Philips, Mitsubishi UFJ Capital (MUCAP), ABB Technology Ventures (ATV) and Japan’s MUFG.Their flagship product is CogniPoint, a sensor working off deep learning neural networks to provide analytics on space management and operational efficiency. It also looks to optimize energy efficiency. (
  • Google buys eye-tracking startup to boost its VR hardware – Google’s mission to bring VR to the masses has resulted in the development of the Daydream View and Cardboard, but the company isn’t stopping there. In July, we brought you news that the search giant is secretly working on a new high-end standalone headset, which we now know will incorporate eye tracking and use sensors to help users interact with the virtual spaces in front of them. To help it do just that, Google has confirmed the acquisition of Eyefluence, a three-year-old startup that specializes in turning eye movements into virtual actions. (
  • How Crowdfunding Can Supercharge Your Campaign In 2016 – They say that there are about 7.45 billion people living in this world right now. Imagine that if you could get each of these seven-and-a-half billion people to contribute one cent to your project, well, you know what I mean. Of course, not all of these people have their own source of income, many of them are still babies lying in the maternity wards of some streetside hospital. But even then, with the world population so huge, placing your endeavor at the forefront of public attention for anyone willing to contribute to, is a purely brilliant idea. That is exactly what was playing in the mind of Boston musician Brian Camelio when he founded ArtistShare, the world’s oldest crowdfunding website for creative professionals, in 2003. Following the immense success of this brave new idea, other websites soon followed suit, and crowdfunding, became a full-fledged industry. (Forbes)
  • With 1,400 new firms, India retains its startup-hub tag – Despite a funding slowdown this year compared to last year’s bonanza, as many as 1,400 startups have come up in the country this year, allowing India to maintain its position as the third largest startup base in the world with over 4,750 tech startups, ahead of countries such as China and Israel, the startup report released at the Nasscom Product Council on Wednesday revealed. Even the number of startups that have been funded this year has increased by 8%, though the over (Economic Times)

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