Companies like Microsoft and Cisco are pumping millions of dollars into their startup accelerator programmes


One of the biggest concerns of large technology companies these days has to do with innovation. The industry catchphrase for this is: “Fear of being Uberised”—a term derived from the success of the ride-hailing company Uber that has disrupted traditional taxi industries globally.

Given the upheaval caused by digital technology, or digitisation, it is not a surprise that large technology companies including Oracle, Microsoft, Cisco and SAP are spending millions of dollars every year to take the new kids under their wings. The relationship between the startups and these companies is weaved in symbiotically through the various objectives that each of them set out to achieve.

“Unlike 10 years ago, today, the engineering team needs to be completely in tandem with exact market requirements,” said Amit Phadnis, who was India site leader for Cisco. “You can’t sit in a silo, design a digital solution and then put the marketing effort on the solution.” Phadnis spoke to “Unlike 10 years ago, today, the engineering team needs to be completely in tandem with exact market requirements,” said Amit Phadnis, who was India site leader for Cisco. “You can’t sit in a silo, design a digital solution and then put the marketing effort on the solution.” Phadnis spoke to ET last month before he quit the company on Wednesday.

Cisco, which provides networking infrastructure solutions to enterprises, is seeing increased demand from its customers also for analytics, applications as a necessity,” Phadnis said.

Read more at: ET

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