A lot of entrepreneurs are trying to get into emoji business, inspired by news like “Emoji marketing startup Inmoji raises another $1.5M” and “China startup Kika scores $30.6 million for emoji keyboard”
To explore the growing role emojis play in our lives, artsy emoji distribution and monetization platform MojiLaLa ran the 2017 State of Emoji National Survey—a quirky poll that asked 1,000 Americans about their emoji preferences. If you are inspired to explore a emoji startup idea, you should check out the results of the survey.
*** MOJILALA SURVEY: 2017 STATE OF EMOJI NATIONAL SURVEY ***
Key findings of the survey include:
A. WOMEN PREFER A FINGERS SNAPPING EMOJI, MEN WANT A BEER CAN – When women were asked which emojis they wish existed, the most popular answer was fingers snapping (14%), followed by a box of donuts (12%). Meanwhile, the most in-demand emoji among men is a beer can (15%), followed by a fart (11%).
B. AMERICANS AREN’T COOL WITH GOVERNMENT OFFICIALS USING EMOJIS – When asked who shouldn’t use emojis, 29% of Americans responded “government officials.” Other people who shouldn’t use emojis include “my boss” (14% of Americans expressed this opinion), followed by “senior citizens” (10%), “my parents” (10%), and “anyone over 30” (5%).
C. WOMEN ARE 16% MORE LIKELY THAN MEN TO USE EMOJIS – Emojis are significantly more popular among women than men. 91% of women say they use emojis, compared to 75% of men.
D. EMOJIS ARE OVERWHELMINGLY POPULAR AMONG MILLENNIALS – 86% of Americans say they use emojis on a regular basis. That figure jumps to 92% among millennials (ages 18-34) and falls to 77% among non-millennials (ages 35 and up). Emojis are least popular among baby boomers (ages 54 and up) (62%)—although, notably, that is still a majority.
What was once a niche obsession in Japan is now an international phenomenon fueled by rapidly changing consumer habits. Internet slang (e.g. lol, lmao, ttyl, rofl) is being replaced with emojis, and pioneering distribution platforms like MojiLaLa—dubbed by CNBC as the “Netflix of emojis”—are able to churn out significant numbers of diverse emojis to feed demand.