Case Study: Recent experience with OLX in India
Our editor, Mohan, wore the OLX ‘seller’ hat, while selling a wooden rocking chair recently. Here is a summary of the seller-experience.
Step 1: Register as a OLX user. I registered online a couple of months ago with very little effort. The registration process is rather straightforward and requires very few personal details. The key relevant details include a valid email address and a cell-phone for initial authentication and to review user messages.
Step 2: Begin listing with a ‘Free’ advert. I decided to sell a wooden rocking chair that my elderly Dad had used. I took a couple of pictures of the chair from different angles using my iPhone and added them to the listing with a brief description and the condition of the chair (It was a ‘Teak’ Wood). OLX also prompted me to consider a paid (premium) listing which I skipped.
Step 3: Let the buyers browse your listing and wait for responses. I waited a few days before prospective buyers began to email me. Some asked for my number to call and discuss while others began emailing offers and negotiating a lower price.
Step 4: Negotiate and haggle. Haggling and negotiating for prices with vendors is a typical Indian, South Asian trait that has gone mainstream on digital platforms too. I quickly learnt to walk-away from really lowball offers while sifting through those genuinely interested.
Step 5: Ongoing verification: Before the end of my listing, I got a robot-call from OLX asking if my item was still available or had sold – here or elsewhere. I liked this Quality check being done by OLX that ensures buyers like me update the status or de-list sold items without cluttering their listings with obsolete entries.
Step 5: Wait, and wait for a serious buyer: My first listing ran for a couple of weeks and didn’t sell, even though a few folks had inquired (step 4). The same happened the second time I listed (with a lower price). I was third-time lucky. A couple of serious buyers inquired and negotiated an acceptable price.
Step 6: Meet the buyer and complete the sale: This weekend a couple of buyers agreed to stop by and have a look at the chair. On Saturday afternoon one such buyer called and asked for directions to my place and came with his mother. They had a look and liked the item, negotiated and paid the agreed price and drove happily back with the chair.
In this example, I was focused on my experience with the OLX platform a seller. Buyers will have other expectations and perspectives from the platform.
Articles in the media:
- Meet OLX, the biggest Web company you’ve never heard of – Fortune.com
- Company Overview of OLX, Inc. – Bloomberg
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