VR/AR startup Lytro announces it is shutting down


Lytro, the startup innovating in photography in Augmented/Virtual Reality segment announced that it is shutting down. The team posted a blog stating

“Starting today we will not be taking on new productions or providing professional services as we prepare to wind down the company. We’re excited to see what new opportunities the future brings for the Lytro team as we go our separate ways.”

The news comes after TechCrunch reported that Google was gearing up to acquire Lytro for “about $40 million.”

The Lytro Light Field Camera, designed to capture images that you can focus after they’ve been shot, hit the scene in 2012 and earned a “fair” rating in PCMag’s review that year.

“The camera lives up to this promise, but the photos it captures are of generally poor quality and the Lytro has the worst ergonomic design of any camera I’ve ever used,” PCMag’s Jim Fisher wrote in the review, calling the device “little more than an overpriced toy.”

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