The verdict is out after Black Friday eCommerce 1, brick-mortar 0


Check out the interesting post Black-Friday analysis of shopping in America. The verdict is clear eCommerce scores 1, and brick-mortar stores continue to lag. All this is perhaps great news for startups looking to build on consumer sentiment towards e-commerce.

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  • E-commerce won Black Friday weekend. Now Walmart really has to compete on Amazon’s turf. If it wasn’t already clear, this Thanksgiving weekend proves it: Walmart’s future runs through Amazon.com. For the first time ever, millions more shoppers shopped online than in stores during Thanksgiving and Black Friday weekend, signaling a tipping of the scales that’s unlikely to reverse course anytime soon.
    According to the National Retail Federation, 44 percent of Americans surveyed this weekend said they shopped online during Thanksgiving weekend compared with only 40 percent who shopped in brick-and-mortar stores.

    Seeing where things were headed, Walmart was more aggressive than in the past on assortment and pricing leading into the holiday season. The retailer was beating Amazon on 20 percent of top-selling toys that both companies sold, and matched its prices on another 35 percent. (Recode)

  • This year’s Black Friday shoppers went online more — and spent less– Consumers increasingly turned online during the Black Friday weekend, boosting traffic during the crucial start of the holiday shopping season.

    Nearly 109 million people shopped from their computers and mobile devices from Thanksgiving Day through Sunday, while about 99 million hit the sales in brick-and-mortar stores, according to a survey from the trade group National Retail Federation. That’s compared to last year, when shoppers were more evenly split, with 103 million browsing online and 102 million in stores.

    “The story of the weekend was online increasing over in-store,” said Pam Goodfellow, principal analyst at Prosper Insights and Analytics, which crunches data for the trade group. (Chicago Tribune)

 

  • Given e-commerce frenzy, visiting stores not such a bad idea – I’ve never been a fan of Black Friday — the crowds, the fights, the sickening display of materialism run amok.

    Going online might seem like a good alternative to mixing it up with cranky shoppers in crowded aisles and winding lines. And, sure enough, more people are using the Internet to shop and avoid the holiday crush. But it turns out that elbowing your way into a store this weekend may be the best way to guarantee you’ll have gifts under the tree come Christmas.

    Over the past few years, the explosive growth of e-commerce has severely taxed the industry’s physical and digital infrastructure, resulting in fried websites, delayed packages and canceled orders.
    Macy’s, whose online division is based in San Francisco, suffered major Web interruptions Friday, as did Williams-Sonoma. Last year, Target’s website buckled under a crush of Cyber Monday traffic. E-commerce isn’t easy, in other words. (SF Chronicle)

 

  • E-commerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday – Distinct online shopping days are now blurring into a longer Cyber Week.According to Adobe, Thanksgiving and Black Friday online retail sales exceed $5 billion. More noteworthy in some ways is that mobile devices contributed a record $1.2 billion to that total on Black Friday alone.

    There was mixed data on in-store traffic and sales, with some sources reporting an initial decline vs. last year and others reporting small in-store gains. However, on a percentage basis, online shopping growth far outpaced store traffic.  (MarketingLand)

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