Top 5 Cashback programs for eCommerce shoppers in India

Online shopping and eCommerce is seeing resurgence in India and online vendors are expected to sell $ 1.7 billion ( nearly 11050 crore rupees) worth of goods this festive season ending with Dussera and Diwali. Besides larger metros, e-commerce firms been attracting new customers from tier II and III cities.

As the number of consumers begin to become comfortable with online shopping in India, they are also beginning to look for deals, offers and rebates. Amazon, Flipkart and other eCommerce giants regularly announce promotions that are discussed and shared online and on social media forums. Another emerging trend seen in eCommerce in India is the growth of Cashback programs.

These online cashback portals and websites are just what their name states: they will offer you an amount of cash-back your purchases ranging from 2-7% . These websites also have promotions. For you to get a cashback from their program, you should

  1. Sign-up with the respective cashback websites. Most of these websites we reviewed make it extremely easy to signup : you can do it instantly with a Facebook account. Some websites also allow signup with Google accounts
  2. Every time you wish to go shopping online, you should
    1. Go the the Cashback website
    2. Login to your Cashback account
    3. Search for the eCommerce website (e.g if you wish to shop on Amazon or Flipcart, search for on the Cashback site)
    4. Click on the logo and go to the respective eCommerce site
  3. After your finish shopping and items are shipped out by the eCommerce site, you will get a ‘credit’ for the shopping that will appear on the cashback account.
  4. Check out the example of how your cashback will appear on an online site like

Illustrative cashback from


In this article, we review the top eCommerce cashback programs in India:

Cashback Program
Topcachback is one of the most popular cashback sites in India. According to them “From Electricals to Car Insurance and Mobile Phones to Travel Holidays and Clothing we offer a wide range of over 532 merchants who offer cashback and discounts on their online purchases including merchants such as Myntra, Jabong and Indiatimes Shopping. At TopCashback you will find the best rewards and money back offers. In addition, TopCashback features Free Cashback rewards that do not require a purchase to be made so money for nothing! Simply register with us, select your retailer and shop as you would normally then claim your cashback. *Rs.5125 is how much our members earn on average when making at least 12 purchases a year. How much will you earn?”

Positives: Easy to instantly signup using facebook and Google accounts. Note: Amazon cashback is only offered via gift card A popular Indian cashback portal that claims “Not only we are the highest paying India’s No.1 coupons, discounts and cashback website in India, allows you to withdraw your cashback amount quicker than you think. There is no cap on your cashback withdrawal limit. No processing fee! We don’t charge any processing fee for withdrawing your cashback to your bank account. There are no maximum or bank account minimum amount for your withdrawal. On top of everything, you have the flexibility to withdraw your cashback amount 24/7 and you also have the choice to withdraw your cashback amount in these below given ways: Bank Transfer, Flipkart Gift Cards, e-Wallets (Mobikwik Wallet). ”

Positive:  Get Paid Fast & Withdraw Even Re.1/- Use my invite code DLU0XK, and get extra Rs.50 during signup The website claims “We at have been working hard for the last 4 years to provide you and other Indian online shoppers with an aggregated offering that helps you find great deals while also saving big bucks! GoPaisa’s co-founders Aman and Ankita Jain built this platform to benefit shoppers with the best deals online. With smart cashback options, coupon offers, deals and discounts, you will enjoy a great shopping experience for anything, be it grocery, holidays or electronics – and also saving significantly! is India’s premium Cashback & Coupons site backed by Mr Ratan Tata & one of India’s leading VC firms, Kalaari Capital. With over 1.5 million registered users, CashKaro is a one stop destination for savings on all online shopping, enabling members to compare prices, earn extra cashback and get free coupons across 1500+ ecommerce sites like, Flipkart, Paytm, Shopclues etc. CashKaro Cashback is REAL CASH which can be transferred to users bank account or can be redeemed as Gift Vouchers. –  It is An Innovative Way By Which You Can Save Money Even While You Spend. The concept is a simple one, which in essence, relates to simply signing up to the website, then choosing a relevant retailer, Shop as you would normally do & receive cashback which can be withdrawn as cash or gift vouchers.


What are the best Cashback and Coupon sites in India?

Most of these cashback sites offer cashback from popular eCommerce portals including,, Paytm, FreeCharge, Mobikwik, Flipkart, Jabong, Pepperfry, Homeshop18, Myntra and many more. So, the choice is yours!

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