Here is a recent newspaper advert:
The Advert tagline read:
“Due to some family disputes, India Life Start Showroom Closed”
This is surely a marketing ploy to either garner sympathy for the businessman or to highlight how customers can benefit from that family’s misery. However, there may be a grain of truth since many small-businesses and startups are funded and financed by family. A family dispute can surely derail the best laid business plans.
What do you think?